SPARK Team

Brand Partner Program

We are pleased to introduce the Brand Partner Program which is quickly gaining attention on social media and in the Travel Retail publications serving North America. This program essentially morphs the typical Brand Ambassador / Beauty Demo model that we are familiar with into a dedicated sales and management function by adding education, accountability, stability, and transferability to support a new generation of luxury retail.

First featured in the Moodie Davitt Report, it is one of the most comprehensive sales and promotional programs we have offered to date. We believe this program will be pivotal for brands who want to focus on best-in-class supports at their key airport locations in NAM. The program welcomes brand and retailer collaboration and yet is robust enough to stand on its own. It promises to achieve the best possible ROI by ensuring a dedicated, trained and supported brand partner on the shop floor.

We believe we are at the threshold of a new generation in luxury retail and saw a need to dramatically adapt the sales and promotional model by placing a dedicated brand manager right into the heart of the recovery.

This program is in addition to our core recruitment and staffing services, the benefits and training easily overlap and are complementary. Pricing for the Brand Partner program is most inclusive and simply based on $40 / hour and a minimum commitment of four months (full time or part-time) in a year. The price includes the basic productivity functions of a made-for-purpose app. With this app, brands can log into their portal to see attendance, scheduling, and daily sales against targets at each of the locations where SPARK staff are assigned.

  • DFNI Americas Awards

SPARK at the Virtual Summit of Americas

May 6th, 2021|Featured|

SPARK at the Virtual SUMMIT OF AMERICAS While our current team of staff is the smallest it has been in nine years, we are hugely encouraged by the industry recognition in the past year.  Among these has been the opportunity

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April 2nd, 2021|Featured|

“Turning a page in the history books” – Heidi Van Roon on elevating the sales profession to a new level By Colleen Morgan [email protected] Source: ©The Moodie Davitt Report 30 March 2021 “The time to elevate the sales profession

Recent Posts

  • Virtual Travel Retail Expo

Join SPARK at the Virtual Travel Retail Expo October 11-15

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The Virtual Travel Retail Expo is a pioneering virtual trade show and symposium designed to both mirror and enhance a real conference and exhibition. Entering its second year, the expo has already established itself

  • Day 01: Road to Recovery

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  • DFNI Americas Awards

SPARK at the Virtual Summit of Americas

May 6th, 2021|

SPARK at the Virtual SUMMIT OF AMERICAS While our current team of staff is the smallest it has been in nine years, we are hugely encouraged by the industry recognition in the past year.  Among

Turning a Page in the History Books

April 2nd, 2021|

“Turning a page in the history books” – Heidi Van Roon on elevating the sales profession to a new level By Colleen Morgan [email protected] Source: ©The Moodie Davitt Report 30 March 2021 “The time

  • SPARK Team

The New Brand Partner Program

March 31st, 2021|

Brand Partner Program We are pleased to introduce the Brand Partner Program which is quickly gaining attention on social media and in the Travel Retail publications serving North America. This program essentially morphs the typical Brand

  • Summit of the Americas

Virtual Summit of the Americas

March 31st, 2021|

How can the Travel Retail Industry begin to recover from the most complex crisis in history? These and many other questions will be covered at the upcoming Virtual Summit of the Americas from April 5-9, 2021.

Stars of 2020

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Coverage from the Moodie Davitt Report: Stars of 2020: Heidi Van Roon’s retail heroines Spark hope amid the gloom of COVID-19: Continuing our Stars of 2020 series, we see how the brand ambassadors trained for airport retail by the SPARK Group of Companies and their leader have kept smiling behind the mask, in this most challenging of years.

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  • Airport update

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August 12th, 2020|

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June 25th, 2020|

Among the silver linings throughout this industry crisis is the proliferation of excellent publications, it is encouraging to see information sharing from the experts. While aviation has dropped to historically low levels, the industry pulse among passionate leaders continues strong and healthy.

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June 15th, 2020|

Here we are, amid an industry crisis that is encountering unprecedented headwinds. In a few short months, the industry has experienced a setback that could not have been anticipated in degree and in kind. Metaphorically speaking, the headwinds are so strong, we need to pedal downhill just to stay on the bike and in the game. Physically, emotionally, socially, and professionally seemingly unsurmountable challenges loom large. Exhaustion, hunger, pain and delays will take their toll.

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June 9th, 2020|

Throughout the live 5-day Virtual Travel Retail Expo 2020, the Symposium Hall and Workshop Rooms will host industry dialogue around the theme ‘Road to Recovery’, exploring how the travel retail channel will (or should) look in the future. The powerful line-up of speakers includes our very own Heidi Van Roon.

  • Airport update

Airport Update – June 2020

June 1st, 2020|

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SPARK Careers in Travel Retail Virtual Information Session

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May 21st, 2020|

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  • Airport update

Airport Update – May 2020

May 9th, 2020|

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On the demand side, the rebound will depend on the economy and customer confidence. Like a drastic plot change, the commercial model is shifting overnight. We are on that first page of a new chapter. What an amazing opportunity that history would award this writing to the members of the industry today.

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May 6th, 2020|

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April 29th, 2020|

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March 1st, 2020|

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  • Heidi Van Roon

A Word from Our Founder and President

March 17th, 2019|

There’s one thing you need to know about me: I love sales and I love people. What motivates me—what motivates everybody at SPARK —is discovering how an exceptional sales organization can create win-win-win outcomes for staff, retailers, brands and customers.