Heidi Van Roon

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Adapting The Front Line Team for the Retail Revolution

2020-09-16T19:08:31+00:00September 14th, 2020|Featured, From Here to Where, Heidi Van Roon, TRUnblocked|

The roles of all customer-facing staff have become more important than ever. Market shifts that once spanned a decade have happened in six short months. The retail industry, and particularly luxury travel retail is undergoing an unprecedented revolution and we are at the very beginning of it. It is a time for retailers and brands to adapt to every customer-facing function. With retailers restructuring, the onus will be on brands to ensure a people-positive experience for their customers.

Embracing The Challenge Against The Odds

2020-09-16T19:10:25+00:00June 15th, 2020|Heidi Van Roon, SPARK Insider|

Here we are, amid an industry crisis that is encountering unprecedented headwinds. In a few short months, the industry has experienced a setback that could not have been anticipated in degree and in kind. Metaphorically speaking, the headwinds are so strong, we need to pedal downhill just to stay on the bike and in the game. Physically, emotionally, socially, and professionally seemingly unsurmountable challenges loom large. Exhaustion, hunger, pain and delays will take their toll.

How can we accelerate Travel Retail’s recovery?

2020-09-16T19:11:09+00:00May 29th, 2020|Heidi Van Roon, Omnichannel, Spotlight Series|

The rebound of the travel retail industry will need to quickly embrace the increased customer expectation of a seamless, omnichannel experience where the customer determines how they interact with the brand.

Post COVID-19: The Trinity Initiative

2020-09-16T19:14:39+00:00May 7th, 2020|COVID-19, Heidi Van Roon, Spotlight Series|

A great example of bright minds and voices converging preparing for the post-COVID-19 recovery is the Trinity Initiative. This collaboration is an invitation for airports, retailers and brands to join in a conversation about the new commercial model.

Post COVID-19: The Rebound 

2020-09-16T19:17:00+00:00May 7th, 2020|COVID-19, Heidi Van Roon, Spotlight Series|

On the demand side, the rebound will depend on the economy and customer confidence. Like a drastic plot change, the commercial model is shifting overnight. We are on that first page of a new chapter. What an amazing opportunity that history would award this writing to the members of the industry today.