Heidi Van Roon

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A powerful and poignant contribution to Travel Retail United humanitarian fund for Ukraine

2022-03-18T17:47:23+00:00March 18th, 2022|Featured, Heidi Van Roon, Moodie Davitt Report|

For a cause that is so near and dear to SPARK, we wanted to share coverage by The Moodie Davitt report on our recent

Adapting The Front Line Team for the Retail Revolution

2021-05-06T22:54:10+00:00September 14th, 2020|From Here to Where, Heidi Van Roon, TRUnblocked|

The roles of all customer-facing staff have become more important than ever. Market shifts that once spanned a decade have happened in six short months. The retail industry, and particularly luxury travel retail is undergoing an unprecedented revolution and we are at the very beginning of it. It is a time for retailers and brands to adapt to every customer-facing function. With retailers restructuring, the onus will be on brands to ensure a people-positive experience for their customers.

Embracing The Challenge Against The Odds

2020-09-16T19:10:25+00:00June 15th, 2020|Heidi Van Roon, SPARK Insider|

Here we are, amid an industry crisis that is encountering unprecedented headwinds. In a few short months, the industry has experienced a setback that could not have been anticipated in degree and in kind. Metaphorically speaking, the headwinds are so strong, we need to pedal downhill just to stay on the bike and in the game. Physically, emotionally, socially, and professionally seemingly unsurmountable challenges loom large. Exhaustion, hunger, pain and delays will take their toll.

Post COVID-19: The Trinity Initiative

2020-09-16T19:14:39+00:00May 7th, 2020|COVID-19, Heidi Van Roon, Spotlight Series|

A great example of bright minds and voices converging preparing for the post-COVID-19 recovery is the Trinity Initiative. This collaboration is an invitation for airports, retailers and brands to join in a conversation about the new commercial model.

Post COVID-19: The Rebound 

2020-09-16T19:17:00+00:00May 7th, 2020|COVID-19, Heidi Van Roon, Spotlight Series|

On the demand side, the rebound will depend on the economy and customer confidence. Like a drastic plot change, the commercial model is shifting overnight. We are on that first page of a new chapter. What an amazing opportunity that history would award this writing to the members of the industry today.

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