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May 2020 Travel Retail Market Update
May 2020 Travel Retail Market Update
Amid the current COVID-19 crisis we are all the more committed to standing with our peers and advocating for our workplaces by sharing another collection of Market insights. With the industry at a virtual standstill, we are anticipating a two-pronged path to recovery. The macro-level mechanics of the industry will be churning in one sector of the industry and the micro-level details will begin to turn or spin in a parallel sector of the industry. These two different streams will likely not be synchronized at first, nor will the order of priority necessarily follow a smooth flow chart. On the contrary, the recovery may very well be messy, uncertain and bumpy. Keeping a clear focus on our shared goals will be essential to ease the process and speed of the recovery. The collection of macro-level industry insights is referenced to help set the stage for the micro-level specifics that include HR and Sales functions. Toward that end, we hope to create value that contributes to a solid rebound and renewed strength and success.
Undeniably the rebound will depend on courage and skill and collaboration. We are inspired by the hope that candidates will once again be receiving an offer of employment and staff will continue to build their sales story and customers will again benefit from unforgettable brand moments. We are invested in the future because the crisis confirms that good people and good sales are essential elements of a healthy economy.
As recently as three months ago travel retail was still proving to be a darling of the retail world for many reasons that are expected to rekindle when flight restrictions lift and confidence returns. With a historic growth trend that far outperforms the local market, travel retail has survived world events such as 9/11, pandemics, geopolitical events and MAX 8 disasters. The industry seems innately wired to recover. While we do not know the timeline, we can be confident that the consumer still has many reasons to cherish airport shopping. In addition, airport authorities have a vested interest in supporting retail as an essential source of revenue for capital projects and for lowering travel costs. The industry has solid fundamentals in place including great retailers, the partnering of global brands and the best of talent. There is not a place I would rather be than with a group that rallies to defend this, our wonderful workplace.
The Silver Lining Amid Insurmountable Challenges
Without a doubt, the COVID-19 pandemic has grown to impact the global economy and the travel retail sector as a crisis of historic proportions. There is no way around this, only through this. With passenger volumes almost diminished, the prospect of planning the recovery is taking on a daunting scale with no clear roadmap through the turmoil. In the words of the IMF “We have a global crisis like no other and we need a response like no other”. This quote is an invitation to participate, to create, to collaborate and to design what will be a new industry around a new vision. It is possible.
Perhaps the silver lining is in this forced creative exercise at the nexus of humanity and strategy that allows us to care and to lead a better way forward. The time and space for necessary improvements is here and now and urgent. We stand to benefit from speed and depth in decision making towards a system that is shaped by the players today and aligned for the market needs of tomorrow.
Considering these unprecedented events, it is appropriate to underscore the real reason we do what we do which is to support those less fortunate. It is my pleasure to raise awareness for a cause through the music and poignant message of singer-songwriter, Jess Orson:
In all we do and in all we say, may it be known of SPARK that we just want to come alongside and contribute where we have permission to give. We want to care for our neighbour by honouring our gifts and applying them where possible through voice and through deed and through generosity. We stand with you and we are thankful for each connection and collaboration that will see us through and create a brighter tomorrow.
SPARK at the Virtual SUMMIT OF AMERICAS While our current team of staff is the smallest it has been in nine years, we are hugely encouraged by the industry recognition in the past year. Among these has been the opportunity
The Virtual Travel Retail Expo is a pioneering virtual trade show and symposium designed to both mirror and enhance a real conference and exhibition. Entering its second year, the expo has already established itself
Virtual Summit of the Americas Summary For a comprehensive recap of the Virtual Summit of the Americas, grab a coffee and a comfy chair and get ready to scroll in every direction. Here are some of our favourite sessions that
We are delighted to announce that SPARK has been shortlisted for the 2021 DFNI Americas Awards Team of the Year category. Jessie, Sabrina, Agnes, Candy, Maggie, Shannon, Holly, Fanni, Jenny and Anne have all been selected
Brand Partner Program We are pleased to introduce the Brand Partner Program which is quickly gaining attention on social media and in the Travel Retail publications serving North America. This program essentially morphs the typical Brand
How can the Travel Retail Industry begin to recover from the most complex crisis in history? These and many other questions will be covered at the upcoming Virtual Summit of the Americas from April 5-9, 2021.
Coverage from the Moodie Davitt Report: Stars of 2020: Heidi Van Roon’s retail heroines Spark hope amid the gloom of COVID-19: Continuing our Stars of 2020 series, we see how the brand ambassadors trained for airport retail by the SPARK Group of Companies and their leader have kept smiling behind the mask, in this most challenging of years.
The roles of all customer-facing staff have become more important than ever. Market shifts that once spanned a decade have happened in six short months. The retail industry, and particularly luxury travel retail is undergoing an unprecedented revolution and we are at the very beginning of it. It is a time for retailers and brands to adapt to every customer-facing function. With retailers restructuring, the onus will be on brands to ensure a people-positive experience for their customers.
Portland Design, together with the influential travel retail blog trunblocked.com are launching a webinar series – Future Airports: From Here to Where? – to be staged on the 16th September 2020. This event will bring together a remarkable
Airport Update – August 2020 Capital investments and airport infrastructure improvements provide vital context for the development of the Travel Retail industry. Airports have come to depend on non-aeronautical revenues and in many cases,
Among the silver linings throughout this industry crisis is the proliferation of excellent publications, it is encouraging to see information sharing from the experts. While aviation has dropped to historically low levels, the industry pulse among passionate leaders continues strong and healthy.
Here we are, amid an industry crisis that is encountering unprecedented headwinds. In a few short months, the industry has experienced a setback that could not have been anticipated in degree and in kind. Metaphorically speaking, the headwinds are so strong, we need to pedal downhill just to stay on the bike and in the game. Physically, emotionally, socially, and professionally seemingly unsurmountable challenges loom large. Exhaustion, hunger, pain and delays will take their toll.
Throughout the live 5-day Virtual Travel Retail Expo 2020, the Symposium Hall and Workshop Rooms will host industry dialogue around the theme ‘Road to Recovery’, exploring how the travel retail channel will (or should) look in the future. The powerful line-up of speakers includes our very own Heidi Van Roon.
Airport Update - June 2020 For an interactive Coronavirus Travel Restrictions Map – bookmark this amazing IATA link to see the country by country travel restrictions: In our March Market Update, we included a
The rebound of the travel retail industry will need to quickly embrace the increased customer expectation of a seamless, omnichannel experience where the customer determines how they interact with the brand.
Travel Retail offers diverse and dynamic career paths in the duty-free areas of airport terminals, cruise ships and international border shops where global retailers and global brands depend on aspiring professionals. SPARK is committed to
Moodie Davitt Virtual Travel Retail Expo We are happy to announce our participation at the inaugural Moodie Davitt Virtual Travel Retail Expo. The Expo – which takes the form of a ‘live’ 5-day event followed
Airport Update - May 2020 With substantial support from the government, most Canadians whose employment is affected by COVID-19 are supported through various initiatives for a lay-off period of up to 16 weeks. We are
A great example of bright minds and voices converging preparing for the post-COVID-19 recovery is the Trinity Initiative. This collaboration is an invitation for airports, retailers and brands to join in a conversation about the new commercial model.
On the demand side, the rebound will depend on the economy and customer confidence. Like a drastic plot change, the commercial model is shifting overnight. We are on that first page of a new chapter. What an amazing opportunity that history would award this writing to the members of the industry today.
May 2020 Travel Retail Market Update Amid the current COVID-19 crisis we are all the more committed to standing with our peers and advocating for our workplaces by sharing another collection of Market insights. With
In Crisis - Travel Retail Voices is a podcast series by The Moodie Davitt Report, one of the UK’s most successful multi-media business-to-business publishers and an indispensable source of reliable and real-time business intelligence on
In light of the current pandemic, I thought to sketch a basic overview of the Government of Canada initiatives for Employees and Employers that are in non-unionized settings. I have also calculated a basic comparison
March 2020 Travel Retail Market Update We stand with you as our industry is brought to its knees. Who could have anticipated the extent of our global crisis and the extenuating impact on travel retail?
There’s one thing you need to know about me: I love sales and I love people. What motivates me—what motivates everybody at SPARK —is discovering how an exceptional sales organization can create win-win-win outcomes for staff, retailers, brands and customers.