SESSION 7 Brands and Retail Theatre A Bigger or Lesser Choice

Last month Portland Design together with the influential travel retail blog trunblocked.com launched its inaugural webinar series: Future Airports: From Here to Where?

The remarkable line-up of speakers and panellists from both inside and outside the airport and travel retail industry shared their thoughts on the future of the sector and talk about growing the future asset values of airports.

Hosted by Moderator – Peter Marshall, TRUnblocked, our own Heidi Van Roon was joined by a stellar lineup of stakeholders from different disciplines and experiences surrounding airport and travel retail to discuss Brands and Retail Theatre.

  • Stewart Dryburgh, General Manager – Nestlé International Travel Retail
  • Jérôme Le Page, Marketing & Business Development Director – JC Decaux
  • Moyra Race, Founder – Strategic Buying Consulting Services
  • Rory Sutherland, Vice Chairman – Ogilvy UK
  • Philip Handley, Executive Creative Director – Circle Square

Lewis Allen, Senior Director, Portland Design describes the group:

There is one common theme running through all the individuals. We think they have got something in their experience, in their vision, in their ideas, that is future-focused. They understand that future, they understand the opportunity for airports and travel retail, and they can suggest the right kind of changes to make revolution happen.

Of course, we have some very well-known people and very talented people from inside the business in our event line-up. But, importantly, there are also some fresh voices from domestic retail contributing to our event who are doing excellent things around the way brands and consumers are behaving now, reacting to those different behaviours and different mind-sets, and coming up with real, actionable solutions.

We are pleased to showcase Session 7: Brands and Retail Theatre – A Bigger or Lesser Choice

To view the other sessions please visit the vimeo lineup here.

Click to read Mark Lane ask Portland Director Lewis Allen about what to can expect from Future Airports: From Here to Where?, which aims at reimagining the future air passenger journey.

SPARK is a Sales and Promotions firm that partners with global brands and retailers to provide comprehensive recruitment and staffing services for luxury travel retail. Mid and post the COVID-19 pandemic, there is not a function on the shop floor that will be as strategic for the recovery as the sales function. The success of our work rests on our founding values for professional excellence, intelligent practices, strategic collaborations, and shared success.

Adapting The Front Line Team for the Retail Revolution

September 14th, 2020|Featured, From Here to Where, Heidi Van Roon, TRUnblocked|

The roles of all customer-facing staff have become more important than ever. Market shifts that once spanned a decade have happened in six short months. The retail industry, and particularly luxury travel retail is undergoing an unprecedented revolution and we are at the very beginning of it. It is a time for retailers and brands to adapt to every customer-facing function. With retailers restructuring, the onus will be on brands to ensure a people-positive experience for their customers.

Future Airports: From Here to Where?

September 4th, 2020|Event, From Here to Where|

Portland Design, together with the influential travel retail blog trunblocked.com are launching a webinar series – Future Airports: From Here to Where? – to be staged on the 16th September 2020. This event will bring together a remarkable line-up of speakers and panellists

  • Airport update

Airport Update – August 2020

August 26th, 2020|Airport Update|

Airport Update – August 2020 Capital investments and airport infrastructure improvements provide vital context for the development of the Travel Retail industry. Airports have come to depend on non-aeronautical revenues and in many cases, terminal expansions include square footage

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Adapting The Front Line Team for the Retail Revolution

September 14th, 2020|

The roles of all customer-facing staff have become more important than ever. Market shifts that once spanned a decade have happened in six short months. The retail industry, and particularly luxury travel retail is undergoing an unprecedented revolution and we are at the very beginning of it. It is a time for retailers and brands to adapt to every customer-facing function. With retailers restructuring, the onus will be on brands to ensure a people-positive experience for their customers.

Future Airports: From Here to Where?

September 4th, 2020|

Portland Design, together with the influential travel retail blog trunblocked.com are launching a webinar series – Future Airports: From Here to Where? – to be staged on the 16th September 2020. This event will bring together a remarkable

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This month, our very own Heidi Van Roon, Founder & President, the SPARK Group of Companies, is featured on Trunblocked, talking Brand Empowerment.

  • Airport update

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Airport Update – August 2020 Capital investments and airport infrastructure improvements provide vital context for the development of the Travel Retail industry. Airports have come to depend on non-aeronautical revenues and in many cases,

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