SPARK at the Virtual SUMMIT OF AMERICAS
While our current team of staff is the smallest it has been in nine years, we are hugely encouraged by the industry recognition in the past year. Among these has been the opportunity to exhibit and support industry events such as the Virtual Travel Retail Expo in October 2020 and the Virtual Summit of the Americas in April 2021. This event will surely mark the most pivotal industry collaborations for Travel Retail in the Americas this year. Aside from the virtual booth exhibits the summit featured a treasure trove of thought leadership and keynotes that will shape the years to come. Marked by genuine collaboration stakeholders across every channel aligned to address the current crisis head-on and to stand in solidarity as the industry prepares for recovery.
“Blending digitalisation and humanization” a panel discussion including our own, Heidi Van Roon
Consumer behaviour has changed dramatically and the future for Travel Retail will be more digital and also more personalized. One serves the other, digital brings life to retail and live retail brings digital to life.
“Optimizing Sales and Promotions” – a presentation by Heidi Van Roon
The ideas rest on the learnings from the past that best support future sales and promotions. As single ideas or collectively these ideas look to serve a simple or a complex sales plan. The session also introduces the SPARK Brand Partner Program (BPP) which bundles all these concepts into an outsourced service that is set to outpace the recovery trends.
“Americas Team of the Year” – SPARK is named the winner for this inaugural DFNI Award category
Amidst the most difficult year, it was my distinct pleasure to nominate Jessie, Sabrina, Agnes, Candy, Maggie, Shannon, Holly, Fanni, Jenny and Anne for the Team of the Year award. Not only have their roles changed substantially, but individually and collectively they have kept their focus on customer service and on sales professionalism in the most difficult circumstances. These team members really are among the front-line heroes and heroines in our stores that deserve to be celebrated.
It was an honour to find out we were among the finalists and we became quite excited when our team was chosen for the award. For some comments from the winners lounge please click here:
SPARK support HR excellence industry-wide:
“Travel Retail Superstars” – an initiative by the Moodie Davitt Report is set to celebrate the heroes and heroines in travel retail across the globe at the Virtual Travel Retail Expo in October 2022. We feel deeply honoured to be invited to the working committee.