Customers are shopping luxury brands. Full stop! For that reason, the priority for empowering brands needs to remain at the forefront of every idea that moves retail forward. Brands deserve centre stage to deliver customer excitement. The Purple Cow approach, borrowed from Seth Godin’s book, is a good reminder that only the remarkable is memorable.
The airport, retailer, brand and customer relationship is highly regulated, highly fragmented and highly interdependent. Strong fundamentals have charted an enviable growth trend over the years and Travel Retail has emerged as a darling among retail channels. Yet it is highly vulnerable. READ ON >
This month, our very own Heidi Van Roon, Founder & President, the SPARK Group of Companies, is featured on Trunblocked, talking Brand Empowerment.
Trunblocked is a relevant and sometimes irreverent look at the global airport and travel retail industry. Peter Marshall’s influential travel retail blog has also teamed up with UK company Portland Design for a powerful programme and cast for the first in a new series of webinars on 15 and 16 September, aimed at reimagining the future air passenger journey.
From Here to Where?
September 15th & 16th, 2020
Heidi will also be speaking, part of a larger panel on brands and retail:
Brands and Retail Theatre: A Bigger or Lesser Choice?
- Stewart Dryburgh, General Manager – Nestlé International Travel Retail
- Jérôme Le Page, Marketing & Business Development Director – JC Decaux
- Heidi Van Roon, Founder & President – Spark Group of Companies
- Moyra Race, Founder – Strategic Buying Consulting Services
- Rory Sutherland, Vice Chairman – Ogilvy UK
Keep an eye out for more information and buy tickets here to see the entire line up.